Category Archives: Dunn and Bradstreet

Value Proposition Part 2

At this point, you have written out your value proposition, outlined a “target” market or company profile and you have identified specific companies you are interested in. I’m assuming your list has more than 10 entries when you start. Remember … Continue reading

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Creating the "Value Proposition" letter

Coming back to the Value Proposition process.  You’ve gone through Dunn and Bradstreet, identifying target companies. For each of these you have the name and address of the “Principal”. The titles vary a lot, but D&B has a primary contact. … Continue reading

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Dunn & Bradstreet’s Million Dollar Database

This post was written by Michael Casey. He is one of the folks working with NFJS and a salesman with a terrific track record who has committed to moving into a role that allows him to drive resource sustainability within … Continue reading

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